YouTube adds lucrative feature to attract creators By Reuters

© Reuters. FILE PHOTO: Silhouettes of laptop and mobile device users are seen alongside a screen projection of the YouTube logo in this photo illustration taken on March 28, 2018. REUTERS / Dado Ruvic / File Photo

By Sheila Dang

(Reuters) – YouTube on Tuesday launched a new way for video creators to make money from fans through a feature called Super Thanks, as streaming service Alphabet (NASDAQ 🙂 Inc looks to attract more content creators.

The feature, a fourth way for YouTubers to make money from their viewers, comes in the form of competing platforms like the TikTok short video app and Facebook Inc (NASDAQ 🙂 ‘s Instagram invests heavily in court creators who shoot viral videos.

Fans can purchase Super Thanks at four price points, from $ 2 to $ 50, as a way to express their gratitude and support their favorite YouTube channels, the company said in a statement.

After a purchase on a video page, a highlighted comment will appear in the comments section, allowing the creator to respond to the fan’s giveaway with a comment.

The feature is available to thousands of creators in 68 countries and will be extended to all eligible YouTube Partner Program creators.

Fans were able to pay for exclusive content through channel subscriptions. Viewers of a live streamed YouTube video can also pay for Super Chat to pin their comments at the top of the comments section.

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