Zeotap gains momentum as marketing industry moves away from cookies

Zeotap, the Customer Intelligence Platform (CIP), saw 126% ARR growth in 2020 among its latest growth stages. Leveraging its $ 60.5 million (43.5 million) Series C fundraiser last year, the company is capitalizing on the marketing industry’s decision to make better use of first-party data in the face of depreciation of third-party cookies, adding new hires to management to support these efforts.

Much of the increase in Zeotap’s ARR (a 201% year-over-year growth in subscription revenue) is due to its Customer intelligence platform (CIP), launched in 2020 in the growing Customer Data Platform (CDP) market. It combines the unification, management and activation functionality of a CDP with integrated third-party identity resolution (including a cookie-less universal identifier) ​​and data enrichment, making it the ideal solution for marketers looking for greater addressability, greater efficiency and faster results.

As one of the few CDP companies to originate in Europe, Zeotap’s focus on enterprise-level privacy, compliance and security has made it a ready customer base with brands keen to ensure that their customer data is managed in a way that puts confidentiality at the forefront. Among these new customers who have been added to the list are Virgin, Audi, N26, DER Touristik, ITC, La Liga, Desigual, Palladium Hotel Group, Barceló Hotel Group and Nestlé.

“2021 is a pivotal year for the marketing and advertising industry, as concerns about privacy and cookies are on everyone’s mind – and this is exactly where our solutions stand out,” a said Projjol Banerjea, founder and chief product officer of Zeotap. “Unlike a lot of US-based solutions in space, our footprint in Europe means privacy is in our DNA – and that’s exactly where the whole industry is going. Our investment in creating a platform that addresses not only the present but also the future of marketing is already paying off. “

The company has also added several key people to its team to support its acceleration. Top executive appointments over the past six months include:

Zeotap also reported new milestones for ID +, its Universal ID solution launched in 2020. Based on the largest deterministic identity graph in the world, it offers publishers and advertisers an identity resolution solution without resorting to cookies or MAIDs. Like all Zeotap solutions, it prioritizes confidentiality and transparency and guarantees end-to-end user consent traceability. Since its launch, it now has more than 60 leading European publishers, including El Plural and Prisma Media, making it the premier solution for marketers looking for better addressability, as third-party cookies are phased out at the end of the year.

“Over the past few months, we’ve seen the industry begin to realize the urgency of finding addressability and identity solutions when third-party cookies are out of date, and looking for partners who are truly on top of compliance. Our ID + initiative is therefore emerging as a key element of the interoperable ecosystem of the future, ”added Florian Lichtwald, CEO and Commercial Director of Zeotap.

Zeotap announced a $ 18.5m (£ 13.3m) extension in its SignalFire Series C funding round in November 2020. The investment was made from the company’s Breakout fund for growing businesses and is an addition to $ 42million (£ 30.2million) announced earlier last year, bringing the Series C total to $ 60.5 million (43.5 million).

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